Creativity

Alchemy: The Art of Change

To trumpet the arrival of Alchemy Polish Vodka in the U.S., the cutting edge distiller turned to New York-based design studio Orange32 to craft this edgy, extremely-stylized website. Playing off the brand's distinctive name, the site immerses

Published on Feb 17, 2006

Editor's Pick

To trumpet the arrival of Alchemy Polish Vodka in the U.S., the cutting edge distiller turned to New York-based design studio Orange32 to craft this edgy, extremely-stylized website. Playing off the brand's distinctive name, the site immerses visitors in the gothic world of a medieval alchemist, allowing them to explore the history of vodka in Poland, the chemical composition (i.e. ingredients) of the vodka itself, and suggestions for various strange and wonderful concoctions involving chocolate, ginger and wild cherry. Vodka-related quotes and facts add an historical edge to the mysterious ambiance, and the section on hangover remedies, as well as downloads like a handy bar guide and the musical track that accompanies the site, complete the transforming experience.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 17, 2006
Client:
Alchemy Vodka
Chief Creative Director:
Andreas Vavaroutsos
Creative Director:
Tommy Spero
Photographer:
Sam Bassett
Design:
Matt Gorton
Design:
Mike Bisesti
Design:
Jon Contino
Agency:
Orange32

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.