Home Gallery Video Aldi Bread This Funny Ad for Cheap Bread Might Just Creep You Out a Bit New Spots out of Australia for Aldi Continue Quirky House-Brand Campaign Published on Sep 23, 2014 Editor's Pick Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.). In a new crop from Australian agency BMF, we have this one (above), for bread, and another for olive oil. They're short, to the point, and have tremendous cut-through, emphasizing the message that Aldi is cheaper in a quirky style that's in sharp contrast to that of other grocery retailers. The campaign has been running in the UK for 18 months and in Australia since July. Aldi Australia decided to use the same strategy following the success of the UK ads, by McCann Manchester. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateSep 23, 2014Agency:BMF SydneyClient:AldiManaging Partner:Stephen McArdleExecutive Creative Director:Cam BlackleyCreative Director:Alex BookerCreative Director:Philip SicklingerArt Director:Patrick ChambersArt Director:Alex BookerCopywriter:Mark CarbonePlanning:Christina AventiDirector:Jeff LowProducer:Lucas JennerProduction Company:Rabbit ContentPost Production:The EditorsPost Production:White ChocolateAgency Producer:Mel HerbertEditor:Bernard GarryMusic and Sound Production:Rumble StudiosDOP:Peter Eastgate CategoryTVC GenreComedy/Dialog Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K. Aldi: Kevin the Carrot Casting Part 1 McCann U.K.