Creativity

A Hot Man in Tight Underpants Shills Aldi's Champagne

But He's More Than His Looks

Published on Dec 05, 2013

Editor's Pick

Aldi champagne tastes great -- the bubbly bested its high-class rivals in a taste test recently -- but it's cheap. That duality is hilariously represented in a Christmas spot by McCann Manchester featuring an incredibly good-looking man in tight underpants who tells you, in an extraordinary voice, how much he likes the sparkly beverage.

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Credits

Date
Dec 05, 2013
Agency:
McCann Manchester
Client:
Aldi
Creative Director:
Dave Price
Creative Director:
Neil Lancaster
TV Producer:
Abby Moore
TV Producer:
Lucy Moore
Production Company:
Coy! Communications
Director:
Fern Berresford
Executive Producer:
Sara Cummins
Director of Photography:
Jake Scott
Post Producer:
Big Buoy

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