Home Gallery Video Aldi Facial Reactions Aldi Uses Facial Reactions To Highlight Price Cuts in Australian Campaign Humorous Series Of Vignettes Focuses On Faces, Not Food Published on Jan 07, 2014 Editor's Pick Discount supermarket Aldi chose a different way to illustrate that most mundane of messages -- price cuts on grocery items --- in this Australian campaign by BMF. Instead of the food, we see customers' facial reactions -- raised eyebrows, wide grins and so forth --- as they react to news of the low prices in a series of vignettes. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 07, 2014Agency:BMF SydneyClient:AldiExecutive Creative Director:Carlos AlijaExecutive Creative Director:Laura SampedroHead of Art:Sian BinderArt Director:Patrick ChambersCopywriter:Mark CarboneCopywriter:James BeswickDirector:Gerald LambkinProduction Company:Cartel Film ProductionProducer:Damion TiernanPost:BMFEditor:Tim SellerSound:Sound ReservoirAgency TV Producer:Esta LauAgency Print Producer:Claire Moses CategoryTVC Latest Creativity News on Ad Age Patrick Dempsey Signs With Independent, Phang and Alicajic Join Committee L.A. It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh WeChat Made Addicted Users Go Cold Turkey For 12 Hours and Filmed Everything Related work Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K. Aldi: Kevin the Carrot Casting Part 1 McCann U.K.