Creativity

Aldi Uses Facial Reactions To Highlight Price Cuts in Australian Campaign

Humorous Series Of Vignettes Focuses On Faces, Not Food

Published on Jan 07, 2014

Editor's Pick

Discount supermarket Aldi chose a different way to illustrate that most mundane of messages -- price cuts on grocery items --- in this Australian campaign by BMF. Instead of the food, we see customers' facial reactions -- raised eyebrows, wide grins and so forth --- as they react to news of the low prices in a series of vignettes.

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About

Credits

Date
Jan 07, 2014
Agency:
BMF Sydney
Client:
Aldi
Executive Creative Director:
Carlos Alija
Executive Creative Director:
Laura Sampedro
Head of Art:
Sian Binder
Art Director:
Patrick Chambers
Copywriter:
Mark Carbone
Copywriter:
James Beswick
Director:
Gerald Lambkin
Production Company:
Cartel Film Production
Producer:
Damion Tiernan
Post:
BMF
Editor:
Tim Seller
Sound:
Sound Reservoir
Agency TV Producer:
Esta Lau
Agency Print Producer:
Claire Moses

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