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Aldi Uses Facial Reactions To Highlight Price Cuts in Australian Campaign

Humorous Series Of Vignettes Focuses On Faces, Not Food

Editor's Pick
Discount supermarket Aldi chose a different way to illustrate that most mundane of messages -- price cuts on grocery items --- in this Australian campaign by BMF. Instead of the food, we see customers' facial reactions -- raised eyebrows, wide grins and so forth --- as they react to news of the low prices in a series of vignettes.
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About

Credits
Date
Jan 07, 2014
Agency:
BMF Sydney
Client:
Aldi
Executive Creative Director:
Carlos Alija
Executive Creative Director:
Laura Sampedro
Head of Art:
Sian Binder
Art Director:
Patrick Chambers
Copywriter:
Mark Carbone
Copywriter:
James Beswick
Director:
Gerald Lambkin
Production Company:
Cartel Film Production
Producer:
Damion Tiernan
Post:
BMF
Editor:
Tim Seller
Sound:
Sound Reservoir
Agency TV Producer:
Esta Lau
Agency Print Producer:
Claire Moses
Category
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