Creativity

Zeus Goes to Aldi in Grocer's Insane German Holiday Spot

Andreas Nilsson Helms a Wild Romp Set on Mount Olympus

By Alexandra Jardine. Published on Nov 08, 2016

Editor's Pick

Aldi Germany's festive spot is a wild romp of an ad directed for the retailer by Andreas Nilsson (whose U.K. TK Maxx Christmas ad has already delighted us this year.)

It kicks off at a wild, bachannalian party on Mount Olympus, where the gods are indulging in sumputous food and drink, and Zeus (quite possibly channeling Rhys Ifans in "Notting Hill,") is posing with his lightning bolt in his Y fronts. Until he's interrupted by an accountant-type, complaining that his parties are simply too expensive. "Even the morons on Earth can have parties like this," Zeus replies, to be told that the difference is that on Earth, there's Aldi. Cue a visit from Zeus to Aldi, where he fills his shopping cart and returns triumphant with some Aldi plastic bags.

It's silly and over-the-top, but certainly scores on the memorability front.

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About

Credits

Date
Nov 08, 2016
Agency:
Oliver Voss Werbeagentur
Client:
Aldi (Germany)
Director:
Andreas Nilsson
Production Company:
Czar
Marketing:
Sandra-Sibylle Schoofs
Marketing:
Manfred Hirt
Creative Director:
Oliver Voss
Creative Director:
Till Monshausen
Copywriter:
Uca Resecheleit
Copywriter:
Ludwig Rist
Art Director:
Annika Richter
Account Management:
Carolin Panier
Producer:
Hermann Krug
Production Company:
Czar
Director:
Andreas Nilsson
Executive Producer:
Thorne Mutert
Producer:
Rahel Klemperer
Director of Photography:
Thomas Hardmeier
Production Designer:
David Mark Lee
Editor:
Ben Campbell
Post Production Company:
Bacon X
Creative Director:
Jan Tvilling
Creative Director:
Jonas Drehn
Executive Producer:
Helena De Brun
Colorist:
Hannibal Lang

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