Home Gallery Video Aldi Kevin the Carrot Casting Part 1 Aldi Reveals the Casting Tapes for Its 'Kevin the Carrot' Ad Parsnips, French Vegetables and Thespians All Auditioned By Alexandra Jardine. Published on Dec 08, 2016 Editor's Pick Aldi's U.K. Christmas campaign, starring "Kevin the Carrot," launched a whole month ago now, but the grocery retailer and agency McCann U.K. are still getting mileage out of the animated vegetable. As well as ongoing social videos that have seen, among other things, Kevin watching the John Lewis ad, the company has now released "casting tapes" from its auditions for the role of the carrot. It turns out that among the contenders was a parsnip masquerading as a carrot, a RADA-trained thespian carrot reduced to doing commercials for cash and a French carrot with a line in Piaf-style numbers. We're glad Kevin got the role, and wonder what else is in store from Aldi in the run-up to Christmas. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateDec 08, 2016Agency:McCann U.K. Client:Aldi TagsChristmas CategoryWeb Film GenreComedy/Dialog Latest Creativity News on Ad Age Yanagisawa Joins Blink, Sibling Rivalry Signs Margetson Your Wednesday Wake-Up Call: Amazon's Email Glitch, Bob Evans' Sale and Other News to Know Today Droga5 Appoints Severs as Chief Design Officer, Lietaer Joins The Community London Related work Aldi: Fashion Show Ogilvy & Mather Shanghai Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K.