Aldi Reveals the Casting Tapes for Its 'Kevin the Carrot' Ad

Parsnips, French Vegetables and Thespians All Auditioned

Published on

Editor's Pick

Aldi's U.K. Christmas campaign, starring "Kevin the Carrot," launched a whole month ago now, but the grocery retailer and agency McCann U.K. are still getting mileage out of the animated vegetable.

As well as ongoing social videos that have seen, among other things, Kevin watching the John Lewis ad, the company has now released "casting tapes" from its auditions for the role of the carrot. It turns out that among the contenders was a parsnip masquerading as a carrot, a RADA-trained thespian carrot reduced to doing commercials for cash and a French carrot with a line in Piaf-style numbers.

We're glad Kevin got the role, and wonder what else is in store from Aldi in the run-up to Christmas.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 08, 2016
Agency:
McCann U.K.
Client:
Aldi
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age