Home Gallery Video Aldi Kevin the Carrot Watches John Lewis Aldi's Kevin the Carrot Gets Overexcited About the John Lewis Ad Christmas Ads Get Self-Referential By Alexandra Jardine. Published on Nov 11, 2016 Editor's Pick The world of U.K. Christmas ads is all getting a little meta. Kevin the Carrot -- the star of Aldi U.K.'s Christmas ad campaign -- has now paid tribute to rival retailer John Lewis in a clip released on social media. The brand tweeted a video in which Kevin sits on the sofa gearing up for the big event of Christmas -- not Santa, but watching the John Lewis ad. In fact, he gets so overexcited he hyperventilates and has to breathe into a paper bag. We don't get to see Kevin's actual reaction to the spot, featuring Buster the Boxer and a bunch of cute woodland animals jumping on a trampoline. But his "Gogglebox"-like appearance seems to have gone down well with Twitter followers, with one tweeting: "No joke Aldi's Christmas advert is better than the John Lewis one." Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 11, 2016Agency:McCann U.K. Client:AldiManaging Partner:Simon BuchananAccount Director:Laura McKinlayExecutive Creative Director:Dave PriceExecutive Creative Director:Neil LancasterExecutive Creative Director:Robert DoubalCreative:Clive DavisCreative:Andy FentonPlanning Director:Theo Izzard-BrownPlanning Director:Jamie PeateAgency Producer:Lucy MooreMarketing Director:Adam ZavalisProduction Company:PsyopProduction Company:StinkDirector:Todd MuellerDirector:Kylie MatulickMedia Planning and Buying:UM Manchester TagsChristmas GenreComedy/DialogSilly GenreVFX/Animation Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K. Aldi: Kevin the Carrot Casting Part 1 McCann U.K.