Aldi's Kevin the Carrot Gets Overexcited About the John Lewis Ad

Christmas Ads Get Self-Referential

Published on

Editor's Pick

The world of U.K. Christmas ads is all getting a little meta.

Kevin the Carrot -- the star of Aldi U.K.'s Christmas ad campaign -- has now paid tribute to rival retailer John Lewis in a clip released on social media.

The brand tweeted a video in which Kevin sits on the sofa gearing up for the big event of Christmas -- not Santa, but watching the John Lewis ad. In fact, he gets so overexcited he hyperventilates and has to breathe into a paper bag.

We don't get to see Kevin's actual reaction to the spot, featuring Buster the Boxer and a bunch of cute woodland animals jumping on a trampoline. But his "Gogglebox"-like appearance seems to have gone down well with Twitter followers, with one tweeting: "No joke Aldi's Christmas advert is better than the John Lewis one."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 11, 2016
McCann U.K.
Managing Partner:
Simon Buchanan
Account Director:
Laura McKinlay
Executive Creative Director:
Dave Price
Executive Creative Director:
Neil Lancaster
Executive Creative Director:
Robert Doubal
Clive Davis
Andy Fenton
Planning Director:
Theo Izzard-Brown
Planning Director:
Jamie Peate
Agency Producer:
Lucy Moore
Marketing Director:
Adam Zavalis
Production Company:
Production Company:
Todd Mueller
Kylie Matulick
Media Planning and Buying:
UM Manchester
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age