Home Gallery Interactive (video) Aldi Lunchbox App Aldi: Lunchbox App An app to take the pain out of lunchbox choices. Published on Jan 30, 2013 Editor's Pick With children starting a new school year in Australia, agency BMF created an app for supermarket ALDI that's designed to help parents pack their kid' lunchboxes. It includes weekly meal plans to help parents include nutritious choices in lunchboxes, and allows parents to create user profiles for each of their kids, including food that they do (and don't) like. The latter is designed to involve children in the lunchbox making process, increasing their interest in food choices. The app and website were launched in conjunction with the HealthyKids Association. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 30, 2013Agency:BMF SydneyClient:Aldi Tagsapp CategoryAppWeb Film Latest Creativity News on Ad Age Video: Cannes Is Too Costly, WPP CEO Says, but There Might Be a Fix Kathryn Bigelow Joins Smuggler, Public Record Signs Daisy Zhou Agency Brief: Where Is Everybody? Related work Aldi: Fashion Show Ogilvy & Mather Shanghai Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K.