Fed Up With Holiday Schmaltz? Aldi's Down-to-Earth Christmas Ad Makes a Refreshing Change

Enjoy Stressful Wrapping, Crappy Parties and More

By Alexandra Jardine. Published on Nov 09, 2015

Editor's Pick

If you're fed up with sentimental Christmas ads from the U.K., this one from Aldi in Australia makes a refreshing change.

It consists of vignettes of people looking variously shocked, horrified, stressed out and totally bored that it's Christmas, as they come to terms with some of the less palatable aspects of the season. From dull presents to crappy office parties, awful TV shows, stepping on baubles and inflatable decorations that won't behave themselves, it's all there. And although the spot ends with everyone looking serene and calm finally as the feast (from Aldi) is served, you'll appreciate it all the same for telling some home truths about the season rather than serving up schmaltz or razzle-dazzle on a plate.

BMF created the ad with Justin Reardon of The Otto Empire directing.

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Nov 09, 2015
Executive Creative Director:
Cam Blackley
Creative Director:
Alex Derwin
Art Director:
Dantie van der Merwe
David Fraser
Planning Director:
Ali Tilling
Managing Director:
Stephen McArdle
Client Services Director:
Daniel Lacaze
Account Director:
Aisling Colley
Account Director:
Peitra Withaar
Account Manager:
Sid De
Account Manager:
Harriet Cockill
Agency Producer:
Jenny Lee-Archer
Head of Design:
Lincoln Grice
Matthew Hughes
Production Company:
The Otto Empire
Justin Reardon
Post Production and VFX:
The Editors
Music and Sound Production:
Rumble Studios
Sound Design:
Tone Aston
Marketing Director:
Sam Viney

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