Home Gallery Video Aldi Now This Is Christmas Fed Up With Holiday Schmaltz? Aldi's Down-to-Earth Christmas Ad Makes a Refreshing Change Enjoy Stressful Wrapping, Crappy Parties and More By Alexandra Jardine. Published on Nov 09, 2015 Editor's Pick If you're fed up with sentimental Christmas ads from the U.K., this one from Aldi in Australia makes a refreshing change. It consists of vignettes of people looking variously shocked, horrified, stressed out and totally bored that it's Christmas, as they come to terms with some of the less palatable aspects of the season. From dull presents to crappy office parties, awful TV shows, stepping on baubles and inflatable decorations that won't behave themselves, it's all there. And although the spot ends with everyone looking serene and calm finally as the feast (from Aldi) is served, you'll appreciate it all the same for telling some home truths about the season rather than serving up schmaltz or razzle-dazzle on a plate. BMF created the ad with Justin Reardon of The Otto Empire directing. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 09, 2015Agency:BMFClient:AldiExecutive Creative Director:Cam BlackleyCreative Director:Alex DerwinArt Director:Dantie van der MerweCopywriter:David FraserPlanning Director:Ali TillingManaging Director:Stephen McArdleClient Services Director:Daniel LacazeAccount Director:Aisling ColleyAccount Director:Peitra WithaarAccount Manager:Sid DeAccount Manager:Harriet CockillAgency Producer:Jenny Lee-ArcherHead of Design:Lincoln GriceDesigner:Matthew HughesProduction Company:The Otto EmpireDirector:Justin ReardonPost Production and VFX:The EditorsMusic and Sound Production:Rumble StudiosSound Design:Tone AstonMedia:Maxus Marketing Director:Sam Viney TagsChristmas CategoryTVC Latest Creativity News on Ad Age English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Actor Jeffrey Wright Takes the Stage to Uncover the Real 'Magic' of Dell Technologies Related work Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K. Aldi: Kevin the Carrot Casting Part 1 McCann U.K.