Home Gallery Print (image) Aldi Pop Up Holiday Store Aldi: Pop Up Holiday Store Spreading holiday cheer in Detroit. Published on Nov 07, 2011 Editor's Pick McCann Worldgroup is opening a 'pop up' holiday store for its client, ALDI, in the lobby of its Detroit office. The store, which will be open all of this week, is open to the public and will be staffed by agency volunteers. The first ALDI pop-up store anywhere, it launches the retailer's 2011 holiday campaign, entitled 'The Joy of Saving. The Joy of Giving', by showcasing some of its holiday products. Samples of products (such as Choceur Peppermint Sticks and Mosher Roth Truffles) will be available each day, although all the food on the shelves is not for sale and will be donated to Gleaners Food Bank at the end of the week. The Holiday campaign will include radio, online and in-store advertising. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 07, 2011Agency:McCann DetroitClient:Aldi CategoryRetail Latest Creativity News on Ad Age Four Comedy Rules to Use in Strategy A Hater's Guide to Cannes, or How I Learned to Quit Complaining and Love the Lions Cannes Lions Predictions From Former Jury Presidents: Amina Horozic Related work Aldi: Fashion Show Ogilvy & Mather Shanghai Aldi: Kevin the Carrot Final Installment McCann U.K. Aldi: Kevin the Carrot Casting Part McCann U.K.