Creativity

Donald Trump Jr. Sings in This Interactive Music Video From Indie Band Aldo

Interactive Clip From W&K Has Fun With Face Recognition Technology

By Ann-Christine Diaz. Published on Jul 12, 2017

Editor's Pick

Brazilian indie electronic band Aldo wants everyone to sing its latest tune, "Unbreakable." So it tapped creatives at Wieden & Kennedy Brazil to make that happen, in a far-out interactive music video that has fun with face recognition technology.

Visitors to the site AldoFeat.Me can type in any person or creature and the interface will call up a slate of their images. The site then superimposes moving mouths onto the mugs and depicts them all lip-syncing Aldo's tune. It's a blast (and potential time-waster). We tried it out with media darling of the moment, Donald Trump Jr., here -- but you can check out more possibilities in the demo video -- or just plug away yourself.

The ad debuted earlier this year and shortlisted at the Cannes Lions in the Entertainment category. It's just the latest in innovative musical moves from the agency. Previously, W&K Portland creatives were behind amazing interactive clips for Portugal.TheMan and Real Estate.

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About

Credits

Date
Jul 12, 2017
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Aldo
Executive Creative Director:
Eduardo Lima
Executive Creative Director:
Renato Simões
Creative Director:
Caio Mattoso
Creative Director:
Rodrigo Mendes
Copywriter:
Caio Mattoso
Art Director:
Rodrigo Mendes
Digital Producer:
Rafael Gaino
Digital Producer:
Maurício Yamashita Jr.
Digital Development:
Slikland
Client Approval:
André Faria
Producer:
Jin Park
Editor:
Christian Balzano
Editor:
Vitor Salerno
Editor:
Camila Frasquetti
Digital Production Company:
Slikland

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