To highlight the dangers of speeding in Moscow and draw attention to the city's terrible accident rate, insurance brand Alfa Strakhovanie is placing burned-out cars on streets to draw attention to road danger - and is asking ordinary people to choose the locations.
Moscow saw road traffic accidents resulting in 258,618 injuries and 27,991 deaths last year, and violation of the speed limit is a major contributor to these statistics.
The campaign, by WPP-owned local agency Hungry Boys, uses social networks to invite people to visit its website at crushthespeed.com, where they click on an interactive map to choose an area they believe is dangerous. Members of the public can then place one of seven burned-out cars, donated by people after previous accidents, in the place (the brand says this is more effective than either a road sign or a wreath of flowers to mark the scene of a fatal accident). The cars are moved to different locations every week.
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