Watch Kevin Spacey Playing Frank Underwood in a Bizarre Plug for Alibaba's E-Commerce Festival

His Message to Chinese Shoppers: 'Spoil Yourselves'

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Chinese e-commerce giant Alibaba hosted a 3 ½-hour televised variety show to kick off its annual e-commerce festival, Singles' Day. Despite the onslaught of local celebrities, along with Daniel Craig and Adam Lambert, Kevin Spacey stole the show by playing his "House of Cards" character in a surprise cameo. ("House of Cards" is popular in China, where it shows on an online video platform.)

The presidential logo flashed onscreen, and President Frank J. Underwood appeared in a pre-recorded video, sitting at his faux desk in the Oval Office. "If this Singles' Day is the excuse you have been waiting for to spoil yourself with online shopping, then I must say I'm more than a little jealous," he said.

The "president" suggested a few things people might buy -- like burner phones and presidential M&Ms. He also joked that the White House has too many firewalls for him to join in the shopping. Firewalls are a rather sensitive subject in China, since the country's Great Firewall blocks most people on the mainland from accessing major internet sites including Facebook, YouTube, Twitter and Google.

Read more about Alibaba's Singles' Day entertainment extravaganza on Adage.com. (Video copyright: Alibaba Group/China's Hunan TV.)

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Date
Nov 11, 2015
Client:
Alibaba
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