Watch Kevin Spacey Playing Frank Underwood in a Bizarre Plug for Alibaba's E-Commerce Festival

His Message to Chinese Shoppers: 'Spoil Yourselves'

By Angela Doland. Published on Nov 11, 2015

Editor's Pick

Chinese e-commerce giant Alibaba hosted a 3 ½-hour televised variety show to kick off its annual e-commerce festival, Singles' Day. Despite the onslaught of local celebrities, along with Daniel Craig and Adam Lambert, Kevin Spacey stole the show by playing his "House of Cards" character in a surprise cameo. ("House of Cards" is popular in China, where it shows on an online video platform.)

The presidential logo flashed onscreen, and President Frank J. Underwood appeared in a pre-recorded video, sitting at his faux desk in the Oval Office. "If this Singles' Day is the excuse you have been waiting for to spoil yourself with online shopping, then I must say I'm more than a little jealous," he said.

The "president" suggested a few things people might buy -- like burner phones and presidential M&Ms. He also joked that the White House has too many firewalls for him to join in the shopping. Firewalls are a rather sensitive subject in China, since the country's Great Firewall blocks most people on the mainland from accessing major internet sites including Facebook, YouTube, Twitter and Google.

Read more about Alibaba's Singles' Day entertainment extravaganza on (Video copyright: Alibaba Group/China's Hunan TV.)

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 11, 2015

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.