Snoopy Gives Pig Pen a 'Magical' Makeover in Peanuts Tie-In Ad for All Detergent

Peanuts Characters Are Reimagined in CGI by Blue Sky Studios

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In anticipation of The Peanuts Movie, which opens in November, Sun Products' All detergent has launched ads featuring the iconic Peanuts characters, configured in CGI by Blue Sky Studios. In the TV ad, "The Great Houdini", aka Snoopy, demonstrates the stain-lifting power of All on Pig-Pen, transforming him into a clean kid.

The campaign will include a national consumer promotion that will run online and in-store with multiple retailers across the U.S. offering consumers $5 off one ticket to The Peanuts Movie with the purchase of $10 worth of any All Laundry products in one transaction. Target will also support the campaign by providing consumers with customized, "Peanuts all-o-ween"-themed pumpkin carving stencils.

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Sep 28, 2015
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