A Wannabe Rock Star Gets Some Help From Her Dad in This Charming Spot

Polish Auction Site Allegro Offers Up A Dad-Daughter Tale

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Editor's Pick

Dad and daughter tales are everywhere at the moment; we've seen ads recently from McDonald's, Chase and Pantene where fathers will do anything for their little girls. Now Polish auction site Allegro (which has impressed us with its ads before) offers up the story of a girl determined to play the guitar, and the efforts of her devoted dad to encourage her.

Despite the awful noise she makes at first, he keeps going on Allegro to order her more and more equipment, and different sized packages keep coming through the door. Eventually, she starts to sound better, although -- in one of the ad's funnier moments -- the neighbours aren't too impressed when she moves from bedroom to garage and plugs in. It's fairly predictable that she'll end up a rock star, but it's told in such a charming way that you'll love it anyway.

The ad is by Warsaw agency Bardzo, and was directed by Social Club's Jesper Ericstam.

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May 11, 2016
Bardzo Sp. z o.o. Warsaw
Creative Director:
Hubert Stadnicki
Lukasz Pietrzak
Hubert Stadnicki
Art Director:
Wiktor Pietrzak
Graphic Designer:
Rafal Kuzma
Agency Producer:
Bartek Nowak
Jesper Ericstam
Director of Photography:
Henrik Stenberg
Marcus Bergkvist
Post Production Company:
Post Production:
Studio Dzwiekowe
Cut/Cut Production House / Warsaw
Grazyna Bastek
Production Manager:
Agnieszka Chrusciel
Project Coordinator:
Karolina Osipiak
Post Production Manager:
Marcin Poradka
Research Manager:
Agnieszka Chrusciel
Production Assistant:
Szymon Piatkowski
Production Assistant:
Zuzanna Boryszewska
Offline Editor:
Kuba Pietrzak
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