A House Becomes a Home, Trashed by Kids, Pets and Paints

Erik van Wyk Directs Emotive Spot for Auction Site Allegro

By Alexandra Jardine. Published on Aug 20, 2015

Editor's Pick

This beautifully filmed commercial from aution website Allegro shows the process of a house becoming a real home -- via breakages, spillages, kids writing on walls, pets having accidents and more. It begins with a young couple eyeing their new home hopefully while trying to create a look based on an interiors magazine. Of course their plans go awry once kids, pets, paints and parties come along and beloved objects slowly get trashed. But they look happy anyway, and the emotive soundtrack makes this a moving piece of film. The ad ends with the line "What are you looking for?"

Director Erik van Wyk of South African production company Bouffant filmed the spot in Poland. Allegro, which is immensely popular in Poland, started out as a Polish auction site and is now owned by a South African firm.

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Aug 20, 2015
Bardzo Sp. z o.o. Warsaw
Executive Creative Director:
Hubert Stadnicki
Creative Director:
Hubert Stadnicki
Bartek Nowak
Art Director:
Anna Nowak
Hubert Stadnicki
Production Company:
Cut/Cut Production House / Warsaw
Erik van Wyk
Magda Betlejewska
Production Manager:
Maciej Gołębiowski
Post Production Producer:
Marcin Poradka
Director of Photography:
Jakub Kijowski
Production Art Director:
Robert D...browski
Post Production Company:
Chimney Warsaw
Mateusz Romaszkan
Visual Effects Company:
Chimney Warsaw
Visual Effects:
Paweł Falkowski
Music Company:

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