A House Becomes a Home, Trashed by Kids, Pets and Paints

Erik van Wyk Directs Emotive Spot for Auction Site Allegro

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This beautifully filmed commercial from aution website Allegro shows the process of a house becoming a real home -- via breakages, spillages, kids writing on walls, pets having accidents and more. It begins with a young couple eyeing their new home hopefully while trying to create a look based on an interiors magazine. Of course their plans go awry once kids, pets, paints and parties come along and beloved objects slowly get trashed. But they look happy anyway, and the emotive soundtrack makes this a moving piece of film. The ad ends with the line "What are you looking for?"

Director Erik van Wyk of South African production company Bouffant filmed the spot in Poland. Allegro, which is immensely popular in Poland, started out as a Polish auction site and is now owned by a South African firm.

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About

Credits
Date
Aug 20, 2015
Agency:
Bardzo Sp. z o.o. Warsaw
Client:
Allegro
Executive Creative Director:
Hubert Stadnicki
Creative Director:
Hubert Stadnicki
Producer:
Bartek Nowak
Art Director:
Anna Nowak
Copywriter:
Hubert Stadnicki
Production Company:
Cut/Cut Production House / Warsaw
Director:
Erik van Wyk
Producer:
Magda Betlejewska
Production Manager:
Maciej Gołębiowski
Postproduction Producer:
Marcin Poradka
Director of Photography:
Jakub Kijowski
Production Art Director:
Robert D...browski
Post Production Company:
Chimney Warsaw
Editor:
Mateusz Romaszkan
Visual Effects Company:
Chimney Warsaw
Visual Effects:
Paweł Falkowski
Music Company:
Juice
Category
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