Allianz Targeted French Drivers on Remote Roads With This 'Roadside Sculpture'

Insurance Company Promoted Offer to Replace Your Car Within One Hour

Published on Feb 18, 2015

Editor's Pick

To communicate its promise of giving customers a replacement car within one hour of their vehicle breaking down, insurance company Allianz and agency Ogilvy Paris built this "roadside sculpture" of two cars melded together. The sculpture, featuring a brand new-looking car atop an older, smashed up version, was strategically placed in locations along driving routes where, the advertiser reckoned, you would really not want to be stranded without a vehicle. It was launched at the Paris Auto Show and now sits outside Allianz's French headquarters.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 18, 2015
Ogilvy Paris

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.