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Lewis Hamilton Does The School Run For Allianz

F1 Champ Takes Kids To School In Follow-Up Viral Spot

Editor's Pick

Allianz's earlier spot, School Run, in which parents head for school as if in a Formula One race, perfectly captured the harried mornings of plenty of families. Now the insurer and agency Grey London have followed it up with an online School Run spot in which Formula One champion Lewis Hamilton is the driver. The completely unscripted ad sees Hamilton pick up a (real-life) pair of talkative schoolgirls and drive them to school. Again, the brand succeeds in striking a chord with parents, as Hamilton tries to focus on the road while they natter about their favourite animals and sing a song they've written him. It's also a nice fit for Allianz, which is a partner of the Mercedes F1 team.

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About

Credits
Date
Nov 25, 2013
Agency:
Grey London
Client:
Allianz
Creative Team:
Peter Gatley
Producer:
Holly Blackwell
Account Team:
Ian Taylor
Account Team:
Lucy Gregory
Account Team:
Emma Reith
Director:
M.O.D
Production Company:
RSA Films
Prod. Co. Producer:
Alex Heathcote
Editing:
M.O.D
Grade:
GPS
Titles/Sound:
Greyworks
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