Creativity

Mr. Unexpected Wreaks Havoc on Your Life in Insurance Spots From Allianz

Ogilvy Paris Creates an Offbeat Anti-Hero

By Alexandra Jardine. Published on Jun 05, 2017

Editor's Pick

A new campaign from France from Allianz Insurance introduces the character of "Mr. Unexpected," a guy who plays havoc with your life by causing accidents big and small to happen.

In the first spot, by Ogilvy Paris, he first manages to spill a guy's ice cream on the ground. Then, while he's off buying a replacement, he takes the handbrake off in his smart convertible car, causing it to roll back towards a cliff and crash.

Another spot sees him causing problems in a family home, from mustard spillage to messing with a robot toy and finally crashing a weather vane through a glass roof.

The campaign reminds us of Allstate ads in the U.S, in which accidental happenings are personified as "Mayhem." However, this Mr. Unexpected's laconic, offbeat style and melancholic smile are unmistakably French -- looks he might have wandered in from an arthouse movie.

On June 7, Allianz will also launch an engagement campaign on Twitter inviting users to share their own unexpected encounters and outcomes (the mother-in-law arriving unexpectedly; a meeting called at the last minute; a missed haircut; a delayed train, etc.). and to tweet their story at hashtag #CaitPasPrevu. Allianz will offer some of the tweeters a solution to their dilemma.

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About

Credits

Date
Jun 05, 2017
Agency:
Ogilvy Paris
Client:
Allianz
Digital and Marketing Management:
Virginie Fauvel
Head of Digital, Brand and Communication:
Delphine Asseraf
Head of Brand:
Lamyaa Nadari
Executive Creative Director:
Emmanuel Lalleve
Creative Director:
Thierry Chiumino
Strategic Planner:
Ivan Pejcic
Copywriter:
Julien Bredontiot
Copywriter:
Alexandra Offe
Copywriter:
Chloé Lefour
Art Director:
Alexandra Offe
Art Director:
Julien Bredontiot
Art Director:
Allan Huon
Head of Agency Production:
Antoine Bagot
Agency Producer:
Aurelie Appert
Sound Production:
Ogilvy
Sound Production:
Spock Production
Editor:
LA PAC
Production Director:
Hugo Merival
Producer:
Jean-Gabriel Saint Paul
Director:
Matthieu Mantovani
Copywriter:
Julien Bredontiot
Copywriter:
Dimitri Sorkine
Copywriter:
Romain Vauzelle
Art Director:
Alexandra Offe
Art Director:
Guillaume Leclerc
Art Director:
Anthony Ear
Production Company:
Hogarth & Ogilvy (H&O)
Agency Creative & Integrated Producer:
Adam Araujo
Account:
Myriam Noucier
Account:
Kevin Martin
Account:
Margaux André
Account:
Anissa Chabba

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