Creativity

Allstate: Garage

Insurance giant Allstate rides the build-a-bike theme with an American Choppers-like site that lets you build a virtual bike and challenge other riders to a showdown of the best.

The site uses inventive 3D

Published on May 21, 2008

Editor's Pick

Insurance giant Allstate rides the build-a-bike theme with an American Choppers-like site that lets you build a virtual bike and challenge other riders to a showdown of the best.

The site uses inventive 3D Flash goods including blinking blue notifications that follow your cursor and of course, a garage that features bike builders and a cushion that lets you start with picking a frame. The site also includes factoids from Allstate that relate to riding including stats on the amount of actual agents who are bikers. After customizing your hog, you can download the image to your desktop or show it off in the Allstate Biker Showroom.

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About

Credits

Date
May 21, 2008
Client:
Allstate
Agency:
Leo Burnett Chicago
Creative Director:
Mikal Pittman
Creative Director:
Kevin Zier
Agency Executive Producer:
Veronica Puc
Emerging Media/Production:
Rob Tripas
Interactive Agency:
Domani Studios
Executive Interactive Producer:
Bill Fletcher
Interactive Producer:
Peter Guarino
Interactive Creative Director:
Jonathan Hills
Design Director:
Ben Tricklebank
Designer:
Cesar Marchetti
Designer:
James Hu
Designer:
Ryan Ashby
Developer:
Mark Llobrera
Developer:
Chuck Fletcher
Developer:
Fran Devinney
Developer:
Andy Hatch
Developer:
Rob Pasbani
Developer:
David Wicks
Executive Producer (Film):
Mitch Lawin
Director:
Jonathan Hills
Director:
Terry Stavoe
3D Production:
Bend Reality
Technology Director:
Oscar Trelles

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