Allstate: Mayhem Forbidden Fruit

He's always been around.

Published on Jan 31, 2013

Editor's Pick

Leo Burnett Chicago does a great job for insurance giant AllState, which will premiere this new "Mayhem" spot after the gun sounds on Super Bowl Sunday. Directed by Epoch's Phil Morrison, the spot features Dean Winters reprising his role as Mayhem, but showing his place in history, right from dangling the apple in front of Eve, to opening the gates to the Trojan Horse, and more. Read more about the insurance company's game day strategy on

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