Allstate: Protection is the Game

Leo Burnett, Chicago and hometown Hispanic marketing firm Lapiz have launched a new site for Allstate that focuses on the Mexican national soccer team.

The online experience features Mexican goalkeeper Memo Ochoa, who stands

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Leo Burnett, Chicago and hometown Hispanic marketing firm Lapiz have launched a new site for Allstate that focuses on the Mexican national soccer team.

The online experience features Mexican goalkeeper Memo Ochoa, who stands in position to defend against soccer balls that users click onLeo Burnett, Chicago and hometown Hispanic marketing firm Lapiz have launched a new site for Allstate that focuses on the Mexican national soccer team.

The online experience features Mexican goalkeeper Memo Ochoa, who stands in position to defend against soccer balls that users click on and kick to navigate through the site. Each ball leads to different sections including one where fans can create their own virtual ball in various color schemes, patterns and emblems. Additionally, users can provoke a set of fans to yell custom soccer chants and take a look inside Ochoa's locker to view behind-the-scenes clips from the website photo shoot, watch video interviews and more. and kick to navigate through the site. Each ball leads to different sections including one where fans can create their own virtual ball in various color schemes, patterns and emblems. Additionally, users can provoke a set of fans to yell custom soccer chants and take a look inside Ochoa's locker to view behind-the-scenes clips from the website photo shoot, watch video interviews and more.
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About

Credits
Date
Oct 30, 2008
Client:
Allstate
Agency:
Lápiz
Agency:
Leo Burnett Chicago
Chief Creative Officer:
Laurence Klinger
Associate Creative Director:
Eduardo Cintron
Associate Creative Director:
Javier Osorio
Art Director:
Jorge Pomareda
Art Director:
Oscar Contreras
Senior Copywriter:
Carlos Bretel
Production Artist:
Fernanda Burgel
Agency Executive Producer:
Daniel Paul
Interactive Production:
Domani Studios
Executive Interactive Producer:
Bill Fletcher
Interactive Producer:
Peter Guarino
Interactive Creative Director:
Jonathan Hills
Design Director:
Ben Tricklebank
Technology Director:
Oscar Trelles
Development Lead:
Mark Llobrera
Executive Producer:
Mitch Lawin
Director:
Jonathan Hills
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