Allstate's Beautiful Animated Film Supports LGBT Community

'Safe in my Hands' Shows How a Lonely Man Found Someone

Editor's Pick

Allstate's 2014 LGBT campaign kicks off with "Safe In My Hands," an animated film about a man with a larger hand than everyone else -- something that causes people to perceive him differently. The film, which features a track by singer/songwriter Eli Lieb, goes on to show how the man with the giant hand manages to find a special someone that is just like him. At the end, the tagline reads "Everybody deserves to be in good hands." The "everybody" is subtly rendered in bold.

The campaign works alongside a dedicated microsite where you can download the track, and find resources for insurance help for same-sex partners, such as advice on signing a domestic partnership agreement if same-sex marriage isn't recognized in the state you live in.

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About

Credits
Date
Jun 25, 2014
Agency:
Leo Burnett
Chief Creative Officer:
Susan Credle
Client:
Allstate
Executive Creative Director:
Charley Wickman
Creative Director:
Sarah Block
Creative Director:
Ed Odyniec
Creative Director:
Christopher Warmanen
Associate Creative Director:
Omari Miller
Copywriter:
Zach Bonnan
Executive Producer:
Veronica Puc
Producer:
Leah Karabenick
Senior Music Producer:
Chris Clark
Recording Artist:
Eli Lieb
Artist Management:
Pablo Mathiason
Animation Studio:
Blacklist
Director:
Holbrooks (Tom Brown)
Director:
Holbrooks (Daniel Gray)
Exec Producer:
Adina Sales
Producer:
Alexander Unick
Design:
Leland Goodman
Design:
Angelica Alzona
Animation:
Marika Cowan
Animation:
Chris Carboni
Animation:
Leland Goodman
Compositing:
Andrew Zimbelman
Compositing:
Aaron Kemnitzer
Live Action Production Company:
NATIVE Pictures
Director:
Will Mayer
Producer:
Elisa Morse
Sound Company:
CRC
Engineer:
Donovan Weyland

See more credits

Category
Industry
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