Creativity

Allume Systems: Compressed by Stuffit Deluxe

As Saatchi/New York writer Icaro Doria explains, "since Stuffit Deluxe is file-compressing software, our idea is to show how it would work in the real world. This campaign was quite challenging, because we wanted to have some humor in the no

Published on Apr 11, 2006

Editor's Pick

As Saatchi/New York writer Icaro Doria explains, "since Stuffit Deluxe is file-compressing software, our idea is to show how it would work in the real world. This campaign was quite challenging, because we wanted to have some humor in the not so funny world of software. If you take a look at computer magazines, apart from what Apple is doing, everything looks really boring and ugly. So our first goal was humor and our second was to create a designed look. We think the ads invite everyone to spend a little time with them, taking a careful look at every single picture in there

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About

Credits

Date
Apr 11, 2006
Client:
Allume Systems
Creative Director:
Tony Granger
Creative Director:
Jan Jacobs
Creative Director:
Leo Premutico
Art Director:
Menno Kluin
Copywriter:
Icaro Doria
Agency:
Saatchi & Saatchi New York

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