Watch Two Bodies Become One in Sensual Spot for Argentine Wine Brand

Director Juan Cabral Teams With Alma Mora for Visually Puzzling Film

Published on

Editor's Pick

Two bodies -- one of Carla, and one of Louis -- give your eyes a workout as you try to figure out which limb belongs to whom, in a lovely spot for Argentine wine brand Alma Mora, created out of La Comunidad Buenos Aires and directed by MJZ's Juan Cabral. Watch carefully, as the more intertwined they become, the more otherworldly they appear.

Alma Mora is the top selling wine of winery Finca las Moras, which has pioneered the creation of high-end wines in San Juan, Argentina. "Alma" means soul in Spanish, while "Mora" is Spanish for blackberry. According to Mr. Cabral, the concept behind "Carlalouis" is meant to "capture the wine's soul -- full of nuances, seduction and layers." He added that the wine itself is intended to be "a catalyst of an incredibly intimate moment, where two people become one."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 13, 2013
La Comunidad Buenos Aires
Alma Mora
Juan Cabral
Prod. Co.:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age