Deceased ALS Patients 'Come Alive'on These Posters

Dutch Outdoor Campaign Uses Kinetic Technology

Published on May 11, 2015

Editor's Pick

As outdoor technology evolves, posters are suddenly now "interacting" with their audiences in ways never possible before. Last week saw the launch of Battersea Cats and Dogs Home's poster featuring a dog that "follows" you and asks you to adopt it. Now, here's news of a campaign from The Netherlands featuring dead people who "come alive."

Publicis Netherlands has worked for some time with the ALS Foundation, using testimonials from people who have already died from the disease (recorded when when they were terminally ill) in its ads. Now, it has taken the campaign one step further and created posters out of these testimonials. They use kinetic technology so that when people approach the poster frames, the patients suddenly come alive and speak to them. If that doesn't creep you out enough to make you aware of the foundation, we don't know what will.

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May 05, 2015
Publicis Amsterdam
Art Direction:
Steef Nijhof
ALS Foundation Netherlands
Executive Creative Director:
Marcel Hartog
Dave Fransen
Lucas Göbel
Sound Design:
Robin Schlösser
Olaf van Gerwen

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