Pitch CCO Xanthe Wells Does TLC in Her ALS Ice Bucket Response

Throws Down Gauntlet to Lee Clow

Published on Aug 26, 2014

Editor's Pick

Xanthe Wells, chief creative officer at L.A.-based Pitch, last week received the ALS Ice Bucket dare from RPA ECD Jason Sperling in an over-the-top "Flashdance"-inspired video and today responded with her own parody, of TLC's 1995 music video for "Waterfalls." Here, she plays not just the late Lisa "Left-Eye" Lopes, but also fellow bandmates T-Boz and Chilli. But perhaps even better, she taps TBWA honcho Lee Clow, Saatchi L.A.'s Margaret Keene and Deutsch ECD Brett Craig for the next dousing.

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Aug 26, 2014
ALS Ice Bucket Challenge

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