Creativity

Altoids: Entertainment Extravaganza

When it came to revamping the website of the company famous for its curiously strong mints, only a curiously strong redesign would do. Luckily, Altoids' longtime interactive agency WDDG came through with flying colors by creating the Altoids

Published on Apr 19, 2006

Editor's Pick

When it came to revamping the website of the company famous for its curiously strong mints, only a curiously strong redesign would do. Luckily, Altoids' longtime interactive agency WDDG came through with flying colors by creating the Altoids Entertainment Extravaganza—an online experience heavy with embedded Flash video and boasting a healthy dose of musical sing-and-dance, carnival oddities and assorted wonderful weirdness. "From the start, we wanted to do something musical in nature," says James Baker, executive creative director of WDDG. "Our early inspirations were Vaudeville, Miele, Gilbert & Sullivan, early sideshows and the circus. We were also inspired by the Altoids 'Traveling Curiosities' TV spots. From those inspirations, we developed the concept of a traveling sideshow to spread the Altoids message. We really felt that this concept could breed an infinite number of creative and curious possibilities."

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About

Credits

Date
Apr 19, 2006
Sound Engineer:
limeBeat limeBeat
3D Production:
Liquid Development
Client:
Altoids
Executive Creative Director:
James Baker
Creative Director:
George Ernst
Creative Director:
Christian Hosford
Art Director:
George Ernst
Executive Programmer:
Constantin Koumouzelis
Programmer:
Ricky Bacon
Programmer:
Mario Gonzalez
Programmer:
Dong Lee
Copywriter:
Christian Hosford
Copywriter:
Jason Sullivan
Director:
Chung Lee
Agency:
WDDG

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