Creativity

Always Celebrates International Women's Day With #LikeaGirl Follow Up

Inspiring Spot Showcases Confident Young Women From All Over the World

Published on Mar 04, 2015

Editor's Pick

Ahead of International Women's Day this weekend, Always has released a follow-up video to its much vaunted #LikeaGirl spot that shows how the phrase has already changed as a result of the campaign. In the ad, we see girls confidently demonstrating all the things they can do "like a girl" -- not just all manner of sports, but science, math, rock climbing, horse riding and more. There's a real international flavor to the film, too, with girls from all over the world, speaking in different languages. It's inspirational stuff.

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About

Credits

Date
Mar 04, 2015
Agency:
Leo Burnett Chicago
Chief Creative Officer:
Judy John
Client:
Always
Agency:
Leo Burnett Toronto
Creative Director:
Judy John
Agency:
Leo Burnett London
Creative Director:
AJ Hassan
Agency:
Holler
Digital Creative Director:
Milos Obradovic
Writer:
AJ Hassan
Writer:
Tasmin Lobley
Art Director:
Liam Nicholson
Agency Producer:
Tony Wallace
Agency Producer:
Laura Perfect
Editor:
Kathryn Hempel
Editing Company:
Cutters
Brand Planner:
Kara Yang
Brand Planner:
Rachel Darville
Media Agency:
SMG
PR Agency:
MSL New York
Music House:
Yessian

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