Creativity

Alzheimer's Association: Forgot Your Password?

That moment of confusion.

Published on Feb 29, 2012

Editor's Pick

Forgetting your password can be a frustrating, confusing moment -- an emotion that Alzheimer's sufferers deal with day in and day out. For national Alzheimer's month in November, agency Grupo Gallegos came up with an interesting way to raise money for client the Alzheimer's Association. Partnering with Univision.com, the agency added a few lines to every "forgot your password?" reminder the Web site sent to its members, reminding them that that moment of self-doubt is a constant reality for those afflicted with the disease.

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About

Credits

Date
Feb 29, 2012
Agency:
Grupo Gallegos
Client:
Alzheimer's Association
Creative Director:
Favio Ucedo
Creative Director:
Juan Oubina
Creative Director:
Martin Cerri
Art Direction:
Ricardo Ovelar
Copywriter:
Santiago Rivillas

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