Alzheimer's Disease Association (ADA) Singapore: Sort Me Out

Your memories, gone.

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Imagine if all your Facebook photos, status updates and memories just disappeared. The Alzheimer's Disease Association (ADA) Singapore did, and created a Facebook app, SortMeOut to simulate an Alzheimer's sufferer's loss of memory. The app, through Grey Singapore and digital arm Yolk, erases photos, videos and more, to demonstrate how painful it is for people to lose their memories of the past and their identity. Users can share their experience on Facebook to help raise awareness of the disease.

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About

Credits
Date
Mar 01, 2012
Agency:
Grey - Singapore/Yolk
CCO:
Ali Shabaz
Client:
Alzheimer's Disease Association (ADA) Singapore
CW:
Dunstan Lee
AD:
Deng Yingzhi
Senior Interactive Designer:
Sudhir Pasumarty
Chief Technology Officer:
Adrian Lee
Senior Interactive Designer:
Adrian Tee
Social Media Executive:
Stephanie Chua
Project Manager:
Kester Poh
Art Director:
Tan Zi Wei
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