This Alzheimer's Society Ad Highlights What its Like to Have Your Memory Fade

Spot Is Running During Showings of 'Still Alice'

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This chilling silent film from The Alzheimer's Society is running during showings of "Still Alice" in U.K. cinemas. Just as the movie, starring Oscar-winning Julianne Moore as a linguistics professor who is diagnosed with early-onset Alzheimer's, highlights the horrors of the disease, the ad aims to show via a series of sentences what it's like to have your memory fade. For example, fading out some of the words from the sentence "Forgetting that I have to call my daughter back is a horrible nuisance" turns it into "Forgetting I have a daughter is horrible."

The film was created by Fallon London and produced by Fallon Film, and is running before all screenings of "Still Alice" in Pearl & Dean and DCM cinemas across the U.K.

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About

Description
The silent film shows a series of frames with text fading to reveal the stark reality of life for those with the dementia.
Credits
Date
Mar 12, 2015
Agency:
Fallon
Client:
Alzheimer's Society
Production Compasny:
Big Buoy
Creative:
Oli Rimoldi
Creative:
Sigi Egedal
Creative Director:
Nick Bell
Producer:
Tracy Stokes
Director & Script:
Oli Rimoldi
Director & Script:
Sigi Egedal
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