This Alzheimer's Society Ad Highlights What its Like to Have Your Memory Fade

Spot Is Running During Showings of 'Still Alice'

Published on

Editor's Pick

This chilling silent film from The Alzheimer's Society is running during showings of "Still Alice" in U.K. cinemas. Just as the movie, starring Oscar-winning Julianne Moore as a linguistics professor who is diagnosed with early-onset Alzheimer's, highlights the horrors of the disease, the ad aims to show via a series of sentences what it's like to have your memory fade. For example, fading out some of the words from the sentence "Forgetting that I have to call my daughter back is a horrible nuisance" turns it into "Forgetting I have a daughter is horrible."

The film was created by Fallon London and produced by Fallon Film, and is running before all screenings of "Still Alice" in Pearl & Dean and DCM cinemas across the U.K.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


The silent film shows a series of frames with text fading to reveal the stark reality of life for those with the dementia.
Mar 12, 2015
Alzheimer's Society
Production Compasny:
Big Buoy
Oli Rimoldi
Sigi Egedal
Creative Director:
Nick Bell
Tracy Stokes
Director & Script:
Oli Rimoldi
Director & Script:
Sigi Egedal
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age