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Gary Busey Goes Nuts over Amazon Fire TV

Hilarious Ad out of Wongdoody Plays off Actor's Nutcase Reputation

Editor's Pick

Today, Amazon announced its entry in the video streaming device market, Amazon Fire TV, and to help get the word out, the marketer has tapped celebrity crazypants Gary Busey to star in this hilarious new spot, created out of Wongdoody and directed by Hungry Man's Hank Perlman.

In the ad, Mr. Busey plays off his nutcase reputation, talking to himself and "searching" for himself in the archive of Amazon films. It certainly helps that he has Amazon Fire, which allows for voice search and obliges the actor's screams.

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About

Credits
Date
Apr 02, 2014
Agency:
WongDoody
Client:
Amazon
Executive Creative Director:
Tracy Wong
Creative Director:
Matt McCain
Senior Art Director:
Mishy Cass
Senior Copywriter:
Mike Houston
Senior Producer:
Juliet Diamond
Production Company:
Hungry Man
Director:
Hank Perlman
Executive Producer:
Kevin Byrne
Executive Producer/Director of Sales:
Dan Duffy
Executive Producer:
Mino Jarjoura
Executive Producer:
Nancy Hacohen
Producer:
Caleb Dewart
Production Supervisor:
Cathy Chen
Editorial Company:
Lustre Communications
Editor:
Cameron Campbell
Visual EFX Supervisor:
Sam Park
Producer:
Gena Felton
Producer:
Karri McGough
Color:
CO3
Senior Producer:
Matt Moran
Category
Industry
Genre
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