Amazon: Husbands

Amazon's latest spot sells to married gay couples.

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Editor's Pick

Creatively speaking, there's not much to speak of in this latest commercial for Amazon Kindle's Paperwhite, but the spot does speak loads about how all-inclusive the brand wants to be when it comes to its consumers. The scenario seems a typical one: a book-loving man and woman on vacation share their e-reading techniques, building up to what seems will be more aggressive flirtation, until we find out they're both married--to men.

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Mar 04, 2013
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