Home
Gallery
Video
Amazon Kindle
Kindle Voyage

An Origami-Inspired Kindle Ad Uses Clever Animation to Bring e-Reading to Life

Mirada Studios Worked on Spot for Kindle Voyage

Published on Oct 06, 2014

Editor's Pick

Amazon illustrates the link between paper and e-reading in this beautifully animated origami-inspired ad for its Kindle Voyage. The spot, by Wongdoody, Seattle, shows book pages flying out of the Kindle and forming shapes, from a lightbulb to a paper library to delicately crafted birds and trees. It's breaking on TV this week. The agency worked with Los Angeles-based Mirada Studios, which is known for its VFX and music-video work (including the video for Katy Perry's "Dark Horse").

Rate this Ad

You must be registered to rate the ad. Please Login or Register Now

About

Credits

Date: Oct 06, 2014

Agency:: WongDoody Seattle

Client:: Amazon Kindle

Executive Creative Director:: Tracy Wong

Creative Director:: Matt McCain

Art Director:: Mishy Cass

Copywriter:: Jennie Moore

Executive Producer:: Steph Huske

Senior Producer:: Nikki Castillo

Senior Producer:: Dax Estorninos

Senior Account Executive:: Alex Fitch

Senior Project Manager:: Paula Branvold

Production:: Mirada Studios

President:: John Fragomeni

Executive Producer:: Patrick Nugent

Director/Creative Director:: Chris Riehl

CG Supervisor:: Julian Sarmiento

Head of Production:: Sascha Flick

Producer:: Michelle Machado

Producer:: Andrin Mele-Shadwick

Production Coordinator:: Kate DeCrosta

Editor:: Mike Merkwan

Editor:: Michael Vargas

Editor:: DJ Cosgrove

Senior Flame Compositor:: Jan Cillers

Storyboard:: Max Forward

Designer:: Luke Belderes

Designer:: Clara Moon

Designer:: Jing Zheng

Designer:: An Nguyen

Designer:: Izik Roitman

Designer:: Su Jung

Designer:: James Levy

Designer:: Gus Mendez

Tracking:: Steve McLafferty

Tracking:: Graham Herbster

Lighter:: Kyung Park

Lighter:: David Hyatt

Lighter:: Tim Hoffman

Lighter:: Brandon Lester

Lighting/Look Dev:: Brandon Thomas

3D Generalist:: Giancarlo Lari

3D Generalist:: Eric Pender

Modeler:: Steven Browning

Modeler:: Tadao Masuyama

Modeler:: Diego Meigar

Rigging Lead:: Emmanuel Druckmann

Rigger:: Hector Escudero

Rigger/Animator:: Jeremy Buffer

Rigger/Animator:: Derrick Session

Animator:: Joseph Andrade

Animator:: Nicole Herr

Animator:: Cristina Lee

Animator:: Brandon Thomas

FX Animator:: Rachael Campbell

Compositor:: Andrew Ashton

Compositor:: Josh Galbincea

Compositor:: Mark Robben

Conform:: John Polyson

See more credits

Latest Creativity News on Ad Age: Gallegos United Has a New CCO, Arnold Hires Alfson, Low Joins Ogilvy Beijing

'I Have a Huge Idea:' Wyclef Jean Wants to Work With Brands

BBH New York Rebuilds Leadership Team With New CEO, CCO and Chairman

Related work

Amazon Kindle Paper White

Amazon Kindle: Paper White

Orchard Bangalore

Amazon Kindle The Re-Kindle Project (SPEC)

Miami Ad School: The Re-Kindle Project (SPEC)

Amazon Kindle @author

Amazon: @author

Product Spotlight

Ad Age Events

Jul 18 Nashville, TN

Conference and AwardsSmall Agency Conference and Awards

Aug 03 New York, NY

AwardsWomen to Watch

Ad Age Reports

Partner White Paper Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

Partner White Paper The Asia CMO: Driving Brand Growth