An Origami-Inspired Kindle Ad Uses Clever Animation to Bring e-Reading to Life
Mirada Studios Worked on Spot for Kindle Voyage
Published on Oct 06, 2014
Editor's Pick
Amazon illustrates the link between paper and e-reading in this beautifully animated origami-inspired ad for its Kindle Voyage. The spot, by Wongdoody, Seattle, shows book pages flying out of the Kindle and forming shapes, from a lightbulb to a paper library to delicately crafted birds and trees. It's breaking on TV this week. The agency worked with Los Angeles-based Mirada Studios, which is known for its VFX and music-video work (including the video for Katy Perry's "Dark Horse").
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About
Credits
- Date
- Oct 06, 2014
- Agency:
- WongDoody Seattle
- Client:
- Amazon Kindle
- Executive Creative Director:
- Tracy Wong
- Creative Director:
- Matt McCain
- Art Director:
- Mishy Cass
- Copywriter:
- Jennie Moore
- Executive Producer:
- Steph Huske
- Senior Producer:
- Nikki Castillo
- Senior Producer:
- Dax Estorninos
- Senior Account Executive:
- Alex Fitch
- Senior Project Manager:
- Paula Branvold
- Production:
- Mirada Studios
- President:
- John Fragomeni
- Executive Producer:
- Patrick Nugent
- Director/Creative Director:
- Chris Riehl
- CG Supervisor:
- Julian Sarmiento
- Head of Production:
- Sascha Flick
- Producer:
- Michelle Machado
- Producer:
- Andrin Mele-Shadwick
- Production Coordinator:
- Kate DeCrosta
- Editor:
- Mike Merkwan
- Editor:
- Michael Vargas
- Editor:
- DJ Cosgrove
- Senior Flame Compositor:
- Jan Cillers
- Storyboard:
- Max Forward
- Designer:
- Luke Belderes
- Designer:
- Clara Moon
- Designer:
- Jing Zheng
- Designer:
- An Nguyen
- Designer:
- Izik Roitman
- Designer:
- Su Jung
- Designer:
- James Levy
- Designer:
- Gus Mendez
- Tracking:
- Steve McLafferty
- Tracking:
- Graham Herbster
- Lighter:
- Kyung Park
- Lighter:
- David Hyatt
- Lighter:
- Tim Hoffman
- Lighter:
- Brandon Lester
- Lighting/Look Dev:
- Brandon Thomas
- 3D Generalist:
- Giancarlo Lari
- 3D Generalist:
- Eric Pender
- Modeler:
- Steven Browning
- Modeler:
- Tadao Masuyama
- Modeler:
- Diego Meigar
- Rigging Lead:
- Emmanuel Druckmann
- Rigger:
- Hector Escudero
- Rigger/Animator:
- Jeremy Buffer
- Rigger/Animator:
- Derrick Session
- Animator:
- Joseph Andrade
- Animator:
- Nicole Herr
- Animator:
- Cristina Lee
- Animator:
- Brandon Thomas
- FX Animator:
- Rachael Campbell
- Compositor:
- Andrew Ashton
- Compositor:
- Josh Galbincea
- Compositor:
- Mark Robben
- Conform:
- John Polyson
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