Home Gallery Video Amazon Kindle Kindle Voyage An Origami-Inspired Kindle Ad Uses Clever Animation to Bring e-Reading to Life Mirada Studios Worked on Spot for Kindle Voyage Published on Oct 06, 2014 Editor's Pick Amazon illustrates the link between paper and e-reading in this beautifully animated origami-inspired ad for its Kindle Voyage. The spot, by Wongdoody, Seattle, shows book pages flying out of the Kindle and forming shapes, from a lightbulb to a paper library to delicately crafted birds and trees. It's breaking on TV this week. The agency worked with Los Angeles-based Mirada Studios, which is known for its VFX and music-video work (including the video for Katy Perry's "Dark Horse"). Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateOct 06, 2014Agency:WongDoody SeattleClient:Amazon KindleExecutive Creative Director:Tracy WongCreative Director:Matt McCainArt Director:Mishy CassCopywriter:Jennie MooreExecutive Producer:Steph HuskeSenior Producer:Nikki CastilloSenior Producer:Dax EstorninosSenior Account Executive:Alex FitchSenior Project Manager:Paula BranvoldProduction:Mirada StudiosPresident:John FragomeniExecutive Producer:Patrick NugentDirector/Creative Director:Chris RiehlCG Supervisor:Julian SarmientoHead of Production:Sascha FlickProducer:Michelle MachadoProducer:Andrin Mele-ShadwickProduction Coordinator:Kate DeCrostaEditor:Mike MerkwanEditor:Michael VargasEditor:DJ CosgroveSenior Flame Compositor:Jan CillersStoryboard:Max ForwardDesigner:Luke BelderesDesigner:Clara MoonDesigner:Jing ZhengDesigner:An NguyenDesigner:Izik RoitmanDesigner:Su JungDesigner:James LevyDesigner:Gus MendezTracking:Steve McLaffertyTracking:Graham HerbsterLighter:Kyung ParkLighter:David HyattLighter:Tim HoffmanLighter:Brandon LesterLighting/Look Dev:Brandon Thomas3D Generalist:Giancarlo Lari3D Generalist:Eric PenderModeler:Steven BrowningModeler:Tadao MasuyamaModeler:Diego MeigarRigging Lead:Emmanuel DruckmannRigger:Hector EscuderoRigger/Animator:Jeremy BufferRigger/Animator:Derrick SessionAnimator:Joseph AndradeAnimator:Nicole HerrAnimator:Cristina LeeAnimator:Brandon ThomasFX Animator:Rachael CampbellCompositor:Andrew AshtonCompositor:Josh GalbinceaCompositor:Mark RobbenConform:John PolysonSee more credits Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Amazon Kindle: Paper White Orchard Bangalore Miami Ad School: The Re-Kindle Project (SPEC) Amazon: @author
