Creativity

Amazon: Kindle Paperwhite

E-reader wars heat up with Paperwhite.

Published on Sep 06, 2012

Editor's Pick

Amazon's latest e-reader, unveiled today, is the front-lit Kindle Paperwhite. Priced at $179 and $119 for Wi-Fi only, it's expected to compete with Barnes & Noble's Nook Simple Touch with GlowLight device. The Paperwhite, which will ship in October, is lightweight at 9.1 mm, boasts 25% more screen contrast than existing Kindle models and a sharper display, with 62% higher resolution. Other new features include "Time to Read", a tool which tracks how fast you read and estimates how much time it will take you to finish a chapter. Amazon gave TV viewers a sneak peek at the device, in a commercial (shown here) aired during Wednesday night's NFL season kickoff game between New York Giants and the Dallas Cowboys.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 06, 2012
Client:
Amazon

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.