Amazon Prime Comes to the Rescue of Adorable Miniature Horse

Another Charming Ad by Joint London

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Editor's Pick

Amazon Prime's recent ads U.K. ads have been really heartwarming -- featuring a dog with a broken leg, or a shy little boy at nursery school -- both who find solutions to their woes via the e-commerce service. In the latest ad, the online retailer cranks up the cuteness an extra notch.

This time, the creature that needs help is a comically adorable miniature horse, whose riding-boot clad female owner (somewhat naively, we think) lets him loose in a field filled with snooty-looking glossy black thoroughbreds. They're icy to him, shunning him and fleeing as he makes an eager approach for friendship. However, our heroine soon takes pity on him and (as in the previous ads) finds a solution to his woes using Amazon Prime's next day shipping service. It'll make you giggle -- and probably say "Awww" too.

The ad is once again by Joint London and directed by Kevin Thomas at Thomas Thomas Films.

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Nov 17, 2015
Joint London
Agency Producer:
Claudio Gorini
Amazon Prime
Agency Team:
Damon Collins
Agency Team:
Richard Exon
Agency Team:
Lori Meakin
Agency Team:
Algy Sharman
Agency Team:
Claudio Gorini
Agency Team:
Josh Harris
Agency Team:
Toni Barker
Client Representative:
Simon Morris
Client Representative:
Laura Stead
Production Company:
Thomas Thomas
Kevin Thomas
Bob Pendar-Hughes
Trent Simpson
Recording Studio:
Scott Crane @ The Quarry
Facility House:
The Mill
Recording Engineer:
Neil @ The Factory
Sonny & Cher
Track Title:
"Little Horse"
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