Creativity

(Real) Bears and Packers Play Ball in Amazon's Funny Thursday Night Football Ad

Campaign Promotes Thursday Night Football Streaming on Amazon Prime Video

By Alexandra Jardine. Published on Sep 12, 2017

Editor's Pick

Amazon is promoting its NFL Thursday Night Football coverage with a funny spot that puts a literal spin on its streaming of the upcoming Chicago Bears vs. Green Bay Packers game.

The film, directed by Andreas Nilsson for CP&B L.A., sees real (or at least CGI-created) bears, playing ball with real "packers," and a real stream in the Amazon. The action is narrated in wildlife documentary style by a guy who sounds unnervingly like David Attenborough.

The game will be streamed on Sept. 28. Amazon is also planning future spots with more literal visualizations of scenarios: for example when the Eagles meet the Panthers on October 12, and the Steelers face the Texans on Christmas Day, both of which are being streamed for the first time on Amazon Prime Video.

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About

Credits

Date
Sep 12, 2017
Agency:
Crispin Porter + Bogusky Los Angeles
Client:
Amazon
Director:
Andreas Nillson

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