Trojan has launched an Amazon Dash button for folks who need to reorder condoms in a hurry -- the latest sign of growing marketer acceptance of the instant-replenishment buttons for members of the giant e-tailer's Prime service.
It also might have been a decent April Fools' joke, but apparently is not. The announcement comes one year exactly after Amazon's original Dash announcement raised suspicions that the usually solemn and reticent retailer was trying to pull a fast one, getting a day's head start on a giant gag. Today's announcement in part helps point out how seriously marketers are actually taking Dash.
Besides Church & Dwight Co.'s world-leading prophylactic, other brands with recent Dash entries include ConAgra Foods' Slim Jim, Edgewell's Schick Hydro, Energizer batteries, Seventh Generation and Honest Tea.
Read more about the Trojan Amazon Dash button at Adage.com.