This Dreamy Brazilian Beer Ad Was Shot Entirely Underwater

F/Nazca Saatchi & Saatchi Teams Up With Skol to Put an Elaborate Twist on the Typical Beer-Ad Nightclub Scene

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To launch spin-off brew Skol Beats Senses in Brazil, No. 1 beer brand Skol worked with F/Nazca Saatchi & Saatchi on a spot that puts an elaborate twist on the typical beer-ad nightclub scene: It all takes place underwater. Special waterproof cameras and lighting were used to do the shoot in a giant tank, and divers were strategically positioned near the actors to supply them with oxygen between very quickly shot takes. The result is an uncanny dreamscape where things -- like bottles of the product -- that seem to float through the air really are floating (in water). Tropkillaz (DJ Zegon and Andre Laudz) created the original soundtrack for the ad.

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About

Credits
Date
Oct 24, 2014
Agency:
F/Nazca Saatchi & Saatchi
Client:
Ambev - Skol
Executive Creative Director:
Fabio Fernandes
Executive Creative Director:
Eduardo Lima
Creative Director:
Theo Rocha
Creative:
Theo Rocha
Creative:
Rodrigo Visconti
Creative:
Pedro Hefs
Agency Producer:
Victor Alloza
Agency Producer:
Renato Chabuh
Agency Producer:
Gisele Campos
Agency Producer:
Maira Massullo
Agency Producer:
Rafael Paes
Account:
Marcello Penna
Account:
Ricardo Forli
Account:
Rafael Cappelli
Account:
Marcela Paiva
Account:
Barbara Gomes
Media:
Fabio Freitas
Media:
Andre Cais
Media:
Bruno Storace
Media:
Ricardo Barros
Media:
Vivian Simoes
Media:
Thalles Reis
Planning:
Jose Porto
Planning:
Guilherme Pasculli
Planning:
Victor Marx
Planning:
Felipe Santini
Planning:
Livia Pinheiro
Director:
Jonathan Gurvit
Production:
PBA Cinema/Produtora Associados
Art Director:
Muriel Rani
Photographer (DOP):
Andre Faccioli
Underwater Shooting Coordinator:
Lucas Pupo
Executive Producer:
Mayra Gama
Costume Design:
Andrea Brzezniak
Costume Design:
Sara Teitelbaum
Assistente Executivo/Atendimento:
Fernanda Gomes
Executive Account Assistant:
Fernanda Gomes
Producer:
Sofia Ruival
Production Director:
Luiz Armesto
Editor:
Rami d'Aguiar
Post House:
Clan VFX
Post Coordinator:
Diulle Fonseca
Post Coordinator:
Andre Baltrusaitis
Sound Design:
Tesis

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