Creativity

Skol Invents Different 'Cheering' Dance Moves for 15 Olympic Sports

Social Videos Are Aimed at Younger Viewers

By Alexandra Jardine. Published on Aug 08, 2016

Editor's Pick

Skol, Brazil's biggest beer brand, continues its fun "Skol Delegation" Olympics campaign (which has already included an interactive music video to the tune of "Chariots of Fire") with a series of videos that shows you how to cheer ("torcer") for different Olympic sports.

Agency F/Nazca Saatchi & Saatchi commissioned choreographer Clarice Lima to create 15 different moves that blend dancing with characteristic moves of each sport. The sports chosen include boxing, athletics, swimming, soccer and tennis.

The idea of the "How to Cheer" videos, which will be promoted on Facebook and Instagram, is to encourage more fun at stadiums, bars and even in fans' homes by getting people to learn the moves. The film clips were designed for viewing on smartphones and social networks, and aim at a younger generation of sports fans.

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About

Credits

Date
Aug 08, 2016
Agency:
F/Nazca Saatchi & Saatchi
Client:
Ambev - Skol
Creative Executive Producer:
Fabio Fernandes
Creative Director:
Theo Rocha
Creative Director:
Pedro Prado
Creative:
Adriana Leite
Creative:
Isaac Serruya
Creative:
Rafael Freire
Creative:
Murilo Melo
Account Management:
Ricardo Forli
Account Management:
Thiago Iusim
Account Management:
Rafael Cappelli
Account Management:
Charis Carelli
Account Management:
Giovanna Peixoto
Media:
Andre Cais
Media:
Thiago Custódio
Media:
Juliana Roque
Planning:
Jose Porto
Planning:
Erika Kitabayashi
Planning:
Quentin Mahe
Content:
Jaqueline Amaral
Content:
Fernanda Fontes
Integrated Production:
Juliana Hasegawa
RTVC:
Giuliano Springhetti
Production Company:
BanditsFilms
Director:
Oriol Barberà
Assistant Director:
Luciana Waszak
Production Director:
Pedro Metz
Production Company:
Maria Fernanda Domingues
Executive Producer:
Ana Maite Frohlich
Director of Photography:
Marcelo Nunes
Choreography:
Clarice Lima
Editing:
Daniel Varotto
Post Production:
Jorge Gariba
Post Production:
Carlos Kulpa
Sound Studio:
Somzera
Maestro:
Equipe Somzera
Voiceover:
Alexandre Caparroz
Client Approval:
Fabio Baracho
Client Approval:
Felipe Santini
Client Approval:
Felipe Meretti
Client Approval:
Lia Bertoni

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