Creativity

Ambev: Cyan Bank Water Project

Water as a currency.

Published on Jun 15, 2011

Editor's Pick

South America's biggest brewery, Ambev, teamed up with Sao Paolo water utility company Sabesp to form Cyan Bank, (known locally as Banco Cyan), an online model for water conservation.

'Customers' of Cyan Bank can open accounts whereby if they save water, they earn points towards discounts at online stores in Brazil. A monthly goal is set based on their water consumption history, verified by the water company, and the more they meet or beat that goal, the more currency they earn. Over 26 million people opened accounts with Banco Cyan, which launched on World Water Day, March 22nd, and Ambev hopes to expand the project to other water companies throughout Brazil.

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About

Credits

Date
Jun 15, 2011
Agency:
Loducca
Chief Creative Officer:
Guga Ketzer
Client:
Ambev
Creative Director:
Cassio Moron
Creative Director:
Marco Monteiro
Creative Director:
Pedro Guerra
Art Director:
Fernanda Fajardo
Art Director:
Maria Eduarda Di Pietro
Copywriter:
Jose Arnaldo Suaid
Copywriter:
Bruno Bocchese

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