Creativity

Could This Be the Funniest Cement Ad Ever?

Wrestling Champion Great Khali Doesn't Know His Own Strength in Spot From India

By Alexandra Jardine. Published on Oct 14, 2015

Editor's Pick

It isn't often that Creativity is sent an ad for cement, but this one, from India, found a funny creative idea to advertise a building material.

Publicis South Asia persuaded India's WWE World Champion Great Khali to star in the ad, for Ambuja Cement. In mockumentary-style, we experience how hard it is fo Khali to live in a normal house -- he keeps breaking walls, falling through ceilings and generally reducing concrete to rubble. All is saved however, when he discovers Ambuja.

The spot has already gone somewhat viral in India, with nearly a million views in under a week.

In a statement, Bobby Pawar, managing director and chief creative officer of Publicis South Asia, said "For ages Ambuja Cement has sported the tagline "Giant compressive strength." We stared at that for a little less than ages, and the dominoes started falling."

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About

Credits

Date
Oct 14, 2015
Agency:
Publicis - South Asia
Client:
Ambuja Cement
Director:
Ayappa
Director:
Ayappa
Executive Producer:
Anand Menon
Executive Producer:
Anand Menon
Producer:
Milin Shah
Producer:
Milin Shah
Agency Team:
Bobby Pawar
Agency Team:
Bobby Pawar
Agency Team:
Jigar Fernandes
Agency Team:
Jigar Fernandes
Agency Team:
Jignesh Maru
Agency Team:
Jignesh Maru
Agency Team:
Ganesh Iyer
Agency Team:
Chandan Jha
Agency Team:
Ankul Singh
Line Producer (Mumbai):
Mrinal Chodankar
Production Manager:
Rajesh Margaj
Line Producer (Delhi):
Kaushik Guha
Line Producer (Delhi):
Shailendra Kaushik
Line Producer (Delhi):
Lalit Malik
DOP:
Vikash Nowlakha
1st AC:
Srinivas Achary
Production Designer:
Mustufa Stationwala

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