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Zombies Lurk Under NYC Pavements in Walking Dead Stunt

AMC Terrifies Pedestrians With A Zombie Pit Outside Union Square Park

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AMC placed zombies, or "walkers" as they're known in The Walking Dead, right under the feet of Manhattan pedestrians in a stunt to promote Season 4 of the show, which resumes this week. The broadcaster worked with Relevent to create a New York version of zombie pits, positioning 15 zombies in full makeup and costumes under a subway grate outside of Union Square Park. As people walked over the grates, the undead came to life - and were filmed by hidden cameras for this viral.

The film is being distributed on AMC's YouTube Channel, Twitter handle, Instagram page, Facebook page and Tumblr page, as well as AMCtv.com.

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About

Credits
Date
Feb 05, 2014
Agency:
Relevent
Client:
AMC
Executive Creative Director:
Ian Cleary
Executive Producer:
Tony Berger
Creative Director:
Jody Feldman
Producer:
Bari Henderson
Account Manager:
Claire Annas
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