Creativity

American Airlines: The Flagship Experience

At 30,000 feet above ground, the world is your oyster according to American Airlines and its new site created by TM Advertising.

With a comfy, constantly unfolding recliner seat to nestle in, travelers are greeted with seve

Published on Feb 29, 2008

Editor's Pick

At 30,000 feet above ground, the world is your oyster according to American Airlines and its new site created by TM Advertising.

With a comfy, constantly unfolding recliner seat to nestle in, travelers are greeted with several different offerings from the AA palette, including its sleep features, its classical music-enhanced dining experience and an entertainment package.

As each item is clicked, the seat unfurls and unravels a new, detailed room complete with its own decor and soundtrack, the overriding theme being the introduction to the Flagship Experience from American Airlines, featuring Business and First Class service to Europe, Asia and Latin America from the perspective of a single traveler.

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About

Credits

Date
Feb 29, 2008
Client:
American Airlines
Agency:
TM Advertising
Chief Creative Officer:
Jim Walker
Group Creative Director:
Bill Oakley
Creative Director:
Todd Connelly
Associate Creative Director:
Eric Feitel
Associate Creative Director:
Andy Mahr
Associate Creative Director:
Tom Demetriou
Copywriter:
Pablo Ampuero
Copywriter:
April Steinbach
Agency Producer:
Chance Spann
3D Design/Developer:
CrashMedia CrashMedia
3D Designer:
Boone Jarschke

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