American Apparel: Lookbook

American Apparel crowdsources, gets less porny.

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Late last year, American Apparel teamed with lookbook site and asked the site's members to submit styles that featured American Apparel clothing. The company then sorted through nearly a thousand entries to create this 64-page Lookbook that features 132 looks from 77 Lookbook members.

The Lookbook is available free in stores and to online customers. Surprisingly, although the book is crowdsourced, its images are a lot less, um, seductive, than the brand's ongoing ad campaign.

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Mar 10, 2010
American Apparel
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