Creativity

American Cancer Society: Devo

Birthdays beat the alternative

Published on Sep 14, 2010

Editor's Pick

Music celebs like Devo and Bieber interpret Happy Birthday in The Martin Agency's More Birthdays campaign for the American Cancer Society.

Musicians contributed their versions of the birthday classic and visual artists contributed work, all of which can be seen at Morebirthdays.com. Visitors to the site can download and send e-cards of the tunes and can purchase wallpaper and posters.

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About

Credits

Date
Sep 14, 2010
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
American Cancer Society
Creative Director:
Joe Alexander
Copywriter:
Neel Williams
Copywriter:
Joe Alexander
Art Director:
D'Arcy O'Neil
Art Director:
John Norman
Agency Executive Producer:
Molly Souter
Agency Associate Producer:
Samantha Tucker
Agency Assistant Producer:
Xiaomi Qu
Agency Assistant Producer:
Kate Wallace
Production Company:
Trademark Films
Director:
Joe Alexander
Director of Photography:
Jeanne Lipsey
Producer:
Mark Meyers
Editorial Company:
PS 260
Editor:
Robert Ryang
Assistant Editor:
Colin Edelman
Post Facility:
Brandname
Colorist:
Charles Quinn
Graphics Company:
ilovedust
Creative Director:
Ingi Erlingsson
Audio Post Company:
Plush Studios
Engineer:
James Twomey
Mixer:
James Twomey
Music Coordinator:
Nathan Ehrenfeld
Music Coordinator:
Julia Duff
Music Coordinator:
David Leinhardt
Music Coordinator:
Leslie Griles

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