American Cancer Society: Happy Birthday Usher Remix

Bieber and Usher

Published on

Editor's Pick

Usher joins Justin Bieber in a remix of his Happy Birthday commercial in this latest viral from the American Cancer Society, released in time for Bieber's 17th birthday.

The American Cancer Society and the Martin Agency wanted to thank him for his contribution to last September's ad, which became a viral hit.

Yesterday morning (March 1st) Usher wished Bieber 'Happy Birthday' by posting the re-mix music video on Facebook and Twitter. Next, Bieber responded by re-posting the video and thanking Usher and the American Cancer Society. In total, the video went out to over 45 million Usher and Bieber fans and received over 40,000 Facebook 'likes' in the first five hours.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 02, 2011
The Martin Agency
Chief Creative Officer:
John Norman
American Cancer Society
Group Creative Director:
Joe Alexander
Neel Williams
Art Director:
D'Arcy O'Neil
Agency Executive Producer:
Molly Souter
Agency Producer:
Samantha Tucker
Agency Talent Supervisor:
Leslie Griles
Music Production Facility:
Agent Jackson
Music Production:
Mysto & Pizzi
Music Production:
Adam Weber
Audio Post Company:
Mixing Engineer:
Claude Zdanow
Director of Photography & Visual Effects:
Arnold Aldridge
Editorial Company:
PS 260
Executive Producer:
Zarina Mak
Laura Lamb Patterson
Robert Ryang
Assistant Editor:
Rex Lowry
Assistant Editor:
Colin Edelman
Director (Bieber & Usher):
Joe Alexander
Production Company (Bieber):
Trademark Films
Director of Photography:
Jeanne Lipsey
Mark Myers
Production Company (Usher):
Humble Films
Eric Berkowitz
Director of Photography:
Aaron Phillips
Graphics Company:
Creative Director:
Ingi Erlingsson

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age