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American Cancer Society: The Quitter

Support groups no longer have to meet in basements or high school gymnasiums, as shown by the American Cancer Society's new campaign against smoking. Smokers everywhere attempting to kick their cigarette habits can find online inspiration and

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Support groups no longer have to meet in basements or high school gymnasiums, as shown by the American Cancer Society's new campaign against smoking. Smokers everywhere attempting to kick their cigarette habits can find online inspiration and communal encouragement at "The Quitter," a video blog (a.k.a. vlog) created by IQ Interactive that follows the daily trials and tribulations of real-life smoker-turned-quitter Benjamin Pascoe as he does his best to live up to the project's name.
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About

Credits
Date
Dec 05, 2006
Creative:
Adam Boozer
Creative:
Tony Quin
Agency:
IQ Interactive
Client:
American Cancer Society
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