American Eagle Is Latest Retailer to Add a Fashion-Forward Hijab to Its Collection

Muslim Supermodel Halim Aden Models Headscarf in New Campaign

By Ann-Christine Diaz. Published on Jul 18, 2017

Editor's Pick

This week, American Eagle Outfitters joined the bandwagon of retailers who have added fashion-forward hijabs to their collections. The store's fall campaign from Laird + Partners and Instagram posts feature Muslim supermodel Halima Aden in AE's denim version of the headscarf. Aden, too, promoted the item on her own channel in a lively AE-branded video featuring her interacting playfully with the store's clothing.

Previously, Uniqlo teamed with designer Hana Tajima on a Muslim fashion line that included hijabs, while earlier this year, Nike announced its athlete-minded piece, the Nike Pro hijab.

American Eagle's hijab is currently available online. It retails for $19.95 but is currently on sale for $14.96. The reviews are telling of how bold a move it is for fashion brands to broaden their reach to Muslim customers. Some praised AE's move, with five-star ratings and comments like "Style Meets Inclusion." One reviewer, however, gave it a single star and said this: "No longer a customer of AEO."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jul 18, 2017
Laird + Partners
American Eagle Outfitters

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.